OUR PROCESS
How We Build With Founders
IN60® follows a disciplined, four-phase framework designed to remove uncertainty and accelerate structured growth. Whether validating a new opportunity or scaling an existing brand, every partnership moves through the same proven system.
01
Validation
We test your core assumptions before you spend capital on development. Through interviews, competitive analysis, and market experiments, we identify what must be true for your business to succeed, then we prove it or pivot fast.
02
Position
We build your strategic foundation. This isn't creative brainstorming, it's systematic positioning that creates genuine competitive advantage. We answer the question about how you differentiate. The confusion about who you serve and the uncertainty about what price you can command.
03
Build
With validated demand and clear positioning, we execute focused build sprints. Brand identity, product development, content strategy, and growth infrastructure, everything aligned to your strategic position.
04
Scale
Strong performers earn continued partnership through equity alignment and capital access. We help raise growth capital through our UAE and UK investor networks, enter new markets, and scale distribution systems. We help answer the question of how to fund growth. The challenge of finding aligned investors and the uncertainty of scaling without strategic oversight.
ABOUT US
We build and invest in founders shaping tomorrow’s consumer and technology markets, leveraging our 60 day process to identify opportunity, validate early conviction, and accelerate execution across our portfolio. The result is a growing group of ventures designed for long-term category leadership.
WHY In60?
Built for Founders Who Want More Than Advice
IN60® combines validation expertise, strategic positioning, and capital access into a single integrated partnership. We're not consultants who disappear after delivering a deck. We're equity partners invested in your long-term success.
01
Evidence Before Investment
We validate demand through real customer feedback and market testing, not surveys or assumptions. You discover what customers actually value and what they'll pay before committing significant capital to building. This removes the most dangerous unknown: whether your business model actually works.
02
Strategic Positioning That Works
We help you make intentional choices about their strategy. Some businesses should compete on price and efficiency, others win on premium positioning, distinctive service, or unique product advantages. We help you make the right choices that enable you to own your market, not get stuck competing on multiple dimensions poorly.
03
Aligned Capital Partnership
We earn equity through strategic services, then invest capital alongside you at key milestones, keeping our incentives aligned from validation through exit. For businesses with proven traction, we provide direct access to growth capital in the UAE market through investors who value systematic validation over founder intuition alone. We only succeed when you succeed.
ALWAYS ALIGNED
Validated Conviction
We test opportunity before committing capital or resources grounding ambition in evidence, not assumption.
Structured Execution
Disciplined build cycles replace chaos, aligning brand, product, and growth with clear milestones.
Embedded Growth
Ventures benefit from integrated infrastructure and distribution systems designed for long-term scale.